UTM Link Builder
Add UTM tags to your links so Google Analytics shows exactly which post, ad, email or poster sent each visitor.
YOUR TRACKED LINK
Private by design — everything is processed on your device. Nothing you type or upload is sent to our servers.
What it does and why it matters
UTM parameters are small tags added to the end of a URL — source, medium, campaign, term and content. Analytics tools read them to attribute visits and conversions to the right campaign.
Use consistent, lowercase names (for example source=instagram, medium=social, campaign=diwali-sale) so your reports stay clean. Then shorten the link or turn it into a QR code for print.
How to use the UTM Link Builder
- Paste your URLEnter the page you want people to visit.
- Add UTM valuesSource, medium and campaign are the most important.
- Copy or QR itCopy the tagged link or open it in the QR generator.
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are the core parameters. utm_term and utm_content are optional.
Do UTM tags affect SEO?
No. UTM tags are for analytics. Use them on links you share in campaigns, not on your website's own internal links.